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Explore effective strategies for communicating security advice to non-experts in this 40-minute conference talk from linux.conf.au 2020. Delve into the challenges of conveying relevant security information and encouraging behavioral change among everyday users. Examine why people often develop superstitious habits instead of following proper security practices. Learn concepts from behavioral design, psychology, and medicine to improve security communication. Discover unconventional approaches to conveying security information to the masses, as the speaker shares results from real-world trials. Gain insights into crafting persuasive security advice tailored to specific audiences and addressing the disconnect between expert recommendations and user behaviors.