If You Think Building Platforms Is Hard, Try Selling Them - Lightning Talk

This lightning talk by Ram Iyengar from The Linux Foundation explores the challenging but crucial non-technical aspects of platform engineering, particularly focusing on sales strategies. Learn why building platforms is only half the battle - selling them effectively is equally important. Discover how common platform promises like "better developer experience," "faster releases," "cost savings," and "reduced time to market" translate to actual purchase decisions. Gain insights into sales techniques that can be applied to both internal and external platform projects, helping engineering teams better justify platform efforts and communicate their impact. Particularly valuable for engineers who struggle with concepts beyond the programming realm, this 11-minute talk provides practical approaches to create shared understanding about platform value within organizations.