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Learn how Netflix built a comprehensive game analytics platform to support their catalog of 100+ mobile and cloud games across TV, mobile, and web platforms in this 39-minute conference talk. Discover the strategic decisions behind Netflix's data architecture, including the critical choice between developing an in-house solution versus adopting external services. Explore the challenges of maintaining developer autonomy while ensuring data integrity, and understand the complexities involved in managing data contracts for custom game telemetry with a focus on self-service analytics. Gain insights into how the Games Data team navigated the technical and organizational challenges of creating a multi-tenant data ecosystem that serves diverse stakeholders, from internal teams to external studios. The presentation covers key lessons learned, trade-offs made, and practical approaches to building scalable analytics infrastructure that provides actionable insights into player behavior, optimizes game performance, and drives member engagement across Netflix's gaming ecosystem.
