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Watch a 55-minute conference talk from YOW! 2017 where software maker David Hussman explores the transition from progress-focused Scrum teams to product-focused development. Discover practical approaches for adopting customer-centric product development across organizations of all sizes, from small digital product companies to large IT enterprises. Learn essential strategies for mapping teams to products and services, implementing early product discovery, and effectively combining product discovery with delivery. Gain insights into scaling these methodologies while maintaining customer focus. The presentation emphasizes hands-on experiences and real-world examples, encouraging audience engagement through curiosity and constructive skepticism. Explore recommended readings from industry experts like Marty Cagan, Gene Kim, and Matthew Skelton to deepen understanding of product development, DevOps, and team dynamics.
