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Discover how Sportsbet achieved a remarkable 49% reduction in Total Cost of Ownership (TCO) through an innovative AI-powered solution called 'Kill Bill' in this 19-minute conference talk. Learn how to transform Databricks' consumption-based pricing model from a challenge into a strategic advantage through intelligent automation and optimization. Explore the implementation of generative AI within Databricks solutions to enable automated analysis of cluster logs, resource consumption, configurations, and codebases for Spark optimization suggestions. Understand how to create AI agentic workflows by integrating Databricks' AI tools with Databricks Data Engineering tools. Review a detailed case study demonstrating practical TCO reduction strategies and gain actionable insights for implementing similar AI-driven cost optimization solutions in your own Databricks environments to address cloud cost challenges effectively.