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Explore the critical balance between AI-powered development capabilities and thoughtful software craftsmanship in this keynote conference talk from NDC Oslo 2025. Examine how modern AI copilots and development tools can dramatically accelerate coding productivity, potentially transforming developers into highly efficient builders who can generate well-designed, tested, and performant code at unprecedented speeds. Discover the hidden dangers of unconstrained AI-assisted development, where the ease of code generation can lead to feature bloat and the creation of "Franken-software" - solutions that lack coherent vision and fail to serve users effectively. Learn why the ability to build something quickly doesn't necessarily mean you should, and understand how the true art of software development lies in making deliberate choices about what not to build. Gain insights into maintaining clear mission focus and crafting lasting, impactful solutions that users genuinely love, even in an era where AI tools make rapid development more accessible than ever before.
