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Explore the paradigm shift in Information Retrieval through this 54-minute invited conference talk from KDD 2025, where Distinguished Research Scientist Marc Najork from Google DeepMind discusses revolutionary approaches to making information more accessible and useful. Discover how generative language models are transforming the field by providing direct answers to user queries instead of simply directing users to relevant sources. Learn about the profound implications of this shift on user experience, retrieval system architecture, and the economic foundations of commercial web search and the broader web content ecosystem. Gain insights from an ACM Fellow, IEEE Fellow, AAAS Fellow, and SIGIR Academy member who brings extensive experience from leading research positions at Google, Microsoft Research, and Digital Equipment Corporation. Understand the cutting-edge techniques being developed to revolutionize how people obtain relevant information when and where they need it most.
