Discover how a new commercial law could reshape business practices to benefit both people and nature in this 22-minute TEDx talk by Dr. Uygar Özesmi. Explore the limitations of current profit-maximization models and their impact on environmental and social exploitation. Learn why existing regulations fall short in addressing the climate and biodiversity crisis. Examine the need for a paradigm shift in corporate objectives, moving from pure profit-seeking to maximizing societal and environmental benefits. Gain insights from Özesmi, an environmental scientist, Ashoka Senior Fellow, and founder of Good4Trust.org, as he advocates for an ecological and socially just "generative economy." Delve into his extensive background in environmental policy, conservation biology, and social change to understand the urgency of transforming business practices for a sustainable future.