Explore the critical importance of trust in computing ecosystems and learn how Confidential Computing addresses security challenges in this 37-minute talk by Mike Bursell from the Confidential Computing Consortium. Discover how this technology protects data in use through hardware-based Trusted Execution Environments, enhancing supply chain security and reducing dependencies. Gain insights into Confidential Computing's applications across various platforms, including AMD, Arm, Intel, and NVIDIA hardware, as well as cloud, edge, and data center environments. Understand its role in improving cryptographic assurance, attesting to code and data integrity, and safeguarding sensitive applications throughout their lifecycle. Get an introduction to relevant open-source projects and learn how to get involved in this emerging field. Expect an engaging presentation filled with memorable memes and pop culture references while exploring the transformative potential of Confidential Computing in redefining trust in the digital landscape.