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Explore how artificial intelligence and agentic systems are fundamentally reshaping the internet's business model in this 48-minute conference talk from the World Economic Forum Annual Meeting 2026. Examine the breakdown of traditional web economics as AI becomes the primary lens through which users engage with online content, and discover how games are evolving into persistent, AI-driven digital worlds. Analyze the disruption of the conventional link between attention, advertisements, and value creation that has dominated internet commerce for decades. Investigate alternative frameworks for defining and measuring the value of information, digital experiences, and content creators in an era where clicks and impressions no longer serve as reliable anchors for economic valuation. Learn from industry experts including Aman Bhutani, Malte Kosub, Nicholas Thompson, Helena Leurent, and Arjun Prakash as they discuss the implications of these technological shifts for businesses, creators, and users alike. Gain insights into the future of digital economics and understand how emerging technologies are creating new paradigms for value creation and distribution across the internet ecosystem.
