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Indianness and Advertisements in the Age of Internet

NPTEL-NOC IITM via YouTube

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Overview

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Explore the evolution of Indianness and its representation in advertisements during the internet age in this 29-minute lecture from NPTEL-NOC IITM. Examine how Indian identity has transformed since the 1960s, analyzing the intersection of cultural values, consumer behavior, and digital media in shaping contemporary Indian representation in advertising.

Syllabus

Indianness after 1960s

Taught by

NPTEL-NOC IITM

Reviews

5.0 rating, based on 1 Class Central review

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  • Profile image for Dr Alka Kumawat
    Dr Alka Kumawat


    The course was extremely well-structured and delivered with clarity. Each module built smoothly on the previous one, making even complex concepts easy to understand. The instructor explained topics with real-life examples, which enhanced practical learning. The study materials were comprehensive and supported the lessons effectively. Regular assessments and interactive activities kept the learning engaging and helped track progress. The course content was up-to-date and aligned with current industry needs. Overall, it provided excellent value, improved my understanding, and boosted my confidence in the subject. I would highly recommend this course to anyone looking for quality learning and skill development.
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