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Learn how to conduct ethical and inclusive user research that delivers better insights and business outcomes in this 26-minute conference talk from Hatch Conference. Discover a practical framework for designing research that prioritizes co-creation, mutual benefit, and shared agency with participants rather than extractive or transactional approaches. Explore real project examples and personal stories that demonstrate how common research practices can inadvertently create power imbalances and learn actionable strategies to identify and address these issues. Master techniques for designing research with participants rather than just for them, including methods to embed inclusion throughout the entire research process from planning to follow-up. Understand how to close the feedback loop with participants to build long-term trust and relationships that enhance both ethical standards and research quality. Gain a toolkit specifically designed for researchers and designers working in fast-paced product teams who need to balance participant respect with business impact requirements.
