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Explore how building engineering organizations around "normal" engineers creates a competitive advantage in this conference talk that challenges the software industry's obsession with hiring "top talent" and "10x engineers." Learn why focusing on creating sociotechnical systems where average engineers with typical experience can consistently move fast, ship code, understand their software, respond to users, and drive business progress is more effective than chasing elite talent. Discover how these supportive environments actually forge world-class engineers and understand why the industry's approach to excellence gets the causal chain backwards. Gain insights into building engineering teams that prioritize systems and processes over individual heroics, enabling sustainable growth and consistent delivery.
