Improving Your Design Portfolio to Land Better Clients with Melinda Livsey

Learn how to enhance your design portfolio to attract higher-quality clients in this 52-minute webinar featuring Melinda Livsey, a freelance graphic designer turned brand strategist. Discover strategies for showcasing your work effectively, including incorporating self-initiated projects, concept designs, and process documentation. Explore topics such as portfolio rebranding, creating separate portfolios, and the importance of empathy in design. Gain insights on when to redesign, how to reframe your portfolio, and the art of saying no to projects. Understand what constitutes a better client and how to position yourself to attract them. Benefit from Melinda's experience working with notable clients like Oakley and Paramount Pictures as she shares valuable lessons learned throughout her career.