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Learn how to master controlled experiments as the foundation for data-driven decision-making in this 34-minute conference talk from DSC MENA 25. Discover how global technology leaders like Microsoft, Google, and LinkedIn conduct thousands of experiments annually to drive impactful business decisions, moving beyond opinions to achieve clarity through rigorous testing. Explore fascinating case studies that demonstrate how minor adjustments can generate massive business returns while revealing how seemingly intuitive ideas often fail when put to the test. Understand the three essential pillars of successful experimentation: developing a rigorous evaluation framework, building solid technical infrastructure, and cultivating the humility to test assumptions rather than rely on intuition. Gain insights from Wael Aboulezz, Director of Data Science & Analytics at Breadfast, who brings over 14 years of cross-industry experience in telecommunications, logistics, and supply chain, and currently leads AI and ML initiatives across demand forecasting, supply planning, personalization, and fraud detection at Egypt's leading quick commerce grocery delivery platform.
