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How Typography Affects Advertisements with Asha Mody

Design Cuts via YouTube

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Overview

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This course explains how typography influences advertising and demonstrates the use of fonts, leading, color, contrast, and type pairing in ad design. It includes a Photoshop demonstration of the instructor’s advertising process.

Syllabus

Intro
About Asha
Agenda
What is Advertising
What is Typography
Typography and Advertising
Anatomy of Advertising
Principles of Advertising
How to use Typography
Types of Fonts
Reading Sequence
Font Choice
Leading
Color
Contrast
Break the rules
Breaking the Rules
Cheat Sheet
Digital Ads
Ashas Ad Process
Finding a Perfect Image
Creating a Duplicate Layer

Taught by

Design Cuts

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