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Learn essential skills for running effective business experiments in this 33-minute conference talk from the Data Science Festival Oktoberfest 2024. Discover the fundamentals of experimentation, from understanding the purpose behind experiments to executing them successfully. Master the process of hypothesis formulation, metric selection, and handling network effects in user group splits. Gain practical knowledge on experiment setup, determining optimal test durations, establishing distinct test and control groups, troubleshooting common issues, and analyzing results. Designed for technical practitioners, this comprehensive presentation by Lydia Monnington provides a structured approach to implementing data-driven experimentation processes that generate tangible business value.
