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Watch a 17-minute TED Talk by scientist Ayelet Fishbach on the science of motivation and goal-setting. Learn why simply "finding" motivation isn't enough and discover research-backed strategies for optimizing your goals, setting yourself up for success, and overcoming procrastination. Gain insights from Fishbach's 20 years of motivation research as she shares surprisingly simple wisdom on how to effectively motivate yourself. Explore practical tips for achieving your objectives and maintaining focus on your aspirations.
