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How to Query Google Search Console Data in BigQuery

Analytics Mania - Google Tag Manager & Analytics via YouTube

Overview

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Learn to query Google Search Console data in BigQuery through this comprehensive 22-minute tutorial that demonstrates practical techniques for analyzing your search performance data. Explore the structure of Site Impression table columns and understand the available data fields before diving into hands-on query writing. Master the fundamentals of creating new queries in BigQuery, including how to sort results using ORDER BY statements and calculate important metrics like Click-Through Rate (CTR). Discover advanced techniques for implementing dynamic date ranges in your queries to make your analysis more flexible and automated. Follow along with ready-made SQL queries that you can immediately adapt for your specific use cases, whether you're analyzing search performance trends, identifying top-performing pages, or optimizing your SEO strategy. The tutorial includes downloadable query examples and assumes you have already connected Google Search Console to BigQuery, making it perfect for marketers, analysts, and SEO professionals ready to leverage BigQuery's powerful analytical capabilities for search data insights.

Syllabus

00:00 - Intro
1:00 - Exploring Site Impression Table Columns
3:08 - Starting a New Query in BigQuery
9:20 - Sorting Results Using Order by
12:00 - Calculating Click-Through Rate CTR
15:00 - Using a Dynamic Date Range
20:52: Final words

Taught by

Analytics Mania - Google Tag Manager & Analytics

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