Overview
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Learn to dominate local search rankings by understanding the most impactful SEO factors that separate top-performing businesses from their competitors. Discover the tier-based ranking system for local SEO elements, from high-impact strategies like optimizing your Google Business Profile and leveraging location-based keywords to lower-priority tactics that may be wasting your time. Master the critical importance of positive Google reviews, both in quantity and quality, and understand how your physical location affects your search visibility. Explore advanced techniques including proper geotagging, strategic internal linking, and effective backlink building specifically for local businesses. Examine how social signals influence local rankings and learn to optimize your service area settings for maximum reach. Understand the role of business name optimization, landing page headlines, and complete profile setup in achieving top map pack positions. Gain insights into selecting the right business profile categories and implementing city-specific keyword strategies that help you outperform established competitors regardless of their current market position.
Syllabus
Intro
Keywords in Business Name
Keywords in Landing Page Title
Positive Google Reviews
Quality vs Quantity
Physical Location
Social Signals
Google Business
Service Area
Location
Landing Page Headlines
Complete Google Business Profile
Keywords
City Name
Backlinks
Internal Links
Geotagging
Business Profile Categories
Taught by
Wes McDowell