Explore the establishment of a cloud native traffic management platform in this comprehensive conference talk. Analyze the challenges modern applications and cloud native environments pose to traditional load balancing systems, including dynamic scaling, multi-tenant management, agile application deployment, large-scale application layer routing, and efficient traffic scheduling across multiple clusters. Examine recent developments in load balancing and evaluate the ecosystem of layer-7 load balancing from a programming language perspective. Learn how to build a cloud native traffic management platform using the BFE open source project as a practical example, addressing the evolving needs of contemporary cloud computing and cloud native technologies.