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Explore the latest digital marketing developments in this 32-minute weekly marketing news podcast episode that covers two major topics impacting SEO and content strategy. Learn about Perplexity AI's plans to introduce advertising into their platform and discover Google's actual stance on outbound link optimization for your website content. Gain insights into how many external links you should include in your content without negatively affecting your search engine rankings, backed by expert analysis and industry best practices. Access practical guidance on balancing user experience with SEO considerations when linking to external resources, while staying updated on emerging AI advertising trends that could reshape search and content discovery.
