Discover the fascinating story of how Enterprise Resource Planning (ERP) software implementation nearly destroyed the gummy bear market in this 12-minute video by Eric Kimberling. Learn about the critical supply chain disruptions and digital transformation challenges that threatened a beloved candy industry. Explore the lessons from this real-world case study that highlights the potential pitfalls of major software implementations. The video provides valuable insights for business leaders, IT professionals, and anyone interested in understanding how technology failures can impact consumer products. For more resources on digital transformation, ERP implementation, and supply chain management, check out Eric Kimberling's book "The Final Countdown" and additional educational materials available through the provided links.