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Discover the power of effective key art in doubling marketing numbers for game studios in this 39-minute GDC talk from 2021. Learn why allocating resources to create compelling Steam banners is crucial for attracting visitors and converting them into wishlists and purchases. Gain insights from Graffiti Games' Alex Van Lepp as he shares strategies to optimize your game's visual marketing assets and boost your studio's success in the competitive digital marketplace.
