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Learn how artificial intelligence is accelerating the creation of sophisticated bot traffic that infiltrates marketing and analytics data in this 42-minute webinar. Discover why modern AI makes it trivial to create 100,000 fake bot accounts with human-like behavior for less than a penny per account, fundamentally changing the digital landscape. Explore what bots are and why they target websites, understand how AI accelerates this growing threat, and examine why your website's opt-in rate serves as a crucial indicator. Analyze how bots distort marketing data and identify which marketing channels face the greatest impact from fake traffic. Gain practical strategies to secure your website from fraudulent traffic, maintain privacy compliance, and ensure business decisions rely only on valid data. This session particularly benefits companies selling products or services online that collect user data for marketing purposes, organizations needing to comply with local privacy laws, and website owners using cookies who want to avoid non-compliance penalties.
