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Explore the four-year journey of adopting Elixir at the BBC in this 41-minute conference talk from ElixirConf EU 2025. Learn how a small team successfully introduced this niche programming language within a risk-averse enterprise environment, transforming from an initial proof-of-concept to serving almost all of BBC's web and application traffic. Discover practical strategies for building critical infrastructure components and gaining organizational trust in a large-scale media organization. Examine real-world examples demonstrating how Elixir's unique strengths were leveraged to handle massive traffic spikes, implement robust circuit breakers, and create powerful domain-specific languages for route management. Gain insights into the challenges and solutions encountered when scaling Elixir from experimental technology to production-critical systems that power one of the world's largest broadcasting organizations.