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Learn how to connect design decisions to measurable business outcomes in this conference talk from Hatch Conference. Discover Gavin O'Carroll's practical framework for demonstrating how user experience design directly impacts revenue, customer retention, and market share at Skyscanner. Explore methods for building diagnostic metrics that teams can own, understand why user preference drives market growth, and master techniques for proving that user-focused design increases retention rates. Gain insights into creating a measurable business case for UX that transforms internal conversations from viewing design as a cost center to recognizing it as a value driver. Learn how to establish design consistency as a revenue generator and develop systems that link user needs and market data to business performance, providing senior designers and design leaders with credible evidence to support design investments.
