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Discover a groundbreaking approach to managing personal change in this 18-minute TEDx talk by Dr. Grant Van Ulbrich at Imperial College. Learn about the innovative SCARED SO WHAT model, designed specifically for individuals to navigate and embrace change in their lives. Explore how this unique method differs from traditional organizational change models and can be applied to various personal change scenarios, whether positive, neutral, or negative. Gain valuable insights into developing a lifelong skillset for managing personal change effectively. Dr. Van Ulbrich, the global director of sales transformation at Royal Caribbean International, shares his expertise as a certified sales transformation coach and author. After watching, visit www.scaredsowhat.com for additional resources, books, and access to the SCARED SO WHAT app, allowing you to implement personal change management techniques immediately.