Heaps Don't Lie - Guidelines for Memory Allocation in C++

Learn essential guidelines for optimizing dynamic memory allocation performance in C++ through this conference talk from ACCU 2025. Explore approximately 10 practical guidelines ranging from simple to advanced techniques that help mitigate the performance impact of memory allocation on execution speed. Discover how to balance the ubiquitous need for dynamic memory allocation with runtime performance considerations when implementing new features or designing software architecture. Gain insights into memory management strategies that can significantly improve your C++ applications' performance, with content suitable for developers at various skill levels. The presentation addresses the critical relationship between heap allocation patterns and program efficiency, providing actionable advice for writing more performant C++ code while maintaining good software design principles.