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Explore the technological solutions implemented by CERN to optimize visitor experiences at their new Science Gateway exhibition center. Dive into the challenges and technical details of managing high-volume bookings for the world's largest physics lab. Learn how Drools serves as the main engine for creating an ideal booking experience, accommodating a significant increase in visitors to CERN as a tourist destination. Gain insights into the performance metrics that demonstrate the effectiveness of this solution. Presented by Cristian Schuszter at DevConf.US 2024, this 27-minute conference talk offers a fascinating look at how cutting-edge technology is applied to enhance public engagement with scientific institutions.