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Discover strategies to grow and optimize subscription-based apps and games on Google Play in this 36-minute conference talk from Google I/O 2018. Learn about the latest Play features designed to help take your global subscription business to the next level. Explore techniques for retaining subscribers and staying ahead of the competition in the rapidly growing subscription app market. Gain insights from Android Developers on mastering advanced optimization tactics beyond the basics to boost your app's performance and revenue.
