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Learn how to use Google Tag Manager (GTM) and implement Google Analytics 4 in this comprehensive tutorial for beginners. Create your first container, set up tags for tracking pageviews and events, test your configuration, and publish changes to start measuring website traffic. Gain insights into GTM's core concepts, including tags, triggers, and variables, while exploring the basics of Google Analytics 4 functionality. Follow step-by-step instructions to install GTM, implement custom scripts, and understand event tracking in GA4. By the end of this tutorial, you'll have a solid foundation in using Google Tag Manager to manage various tracking codes efficiently.
