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Getting Started with Live Selling - Production, Strategy, and Execution

Ecamm Live via YouTube

Overview

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This course introduces live selling as a way for retailers, brands, and creators to engage audiences and sell through live video. It covers production planning, including creative briefs, storyboards, team roles, and formats such as solo shows, guest segments, demos, and panels.

Syllabus

- Intro
- Welcome & Hello
- review and upcoming
- Live Shopping Explained
- It’s not your Mama’s QVC
- Minimal Investment
- Key Opinion Leader/Influencer
- Run of Show
- Production Team
- In-House
- Production House
- Show Host
- Location
- Creative Brief
- Storyboard
- Solo Shot
- Solo + PDF
- Host + Guest
- Guest + PDF
- Panel Discussion
- Demo Mode
- Run of Show
- Review
- What’s next

Taught by

Ecamm Live

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