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YouTube

Getting New Users and Keeping Them Engaged

Meta via YouTube

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Overview

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Learn effective strategies for user acquisition and retention in mobile app development through case studies and best practices. Explore how to leverage Facebook's Mobile App Install Ads to grow your user base and discover techniques for utilizing social channels to maintain user engagement. Gain insights from successful implementations by companies like Runkeeper, TripAdvisor, Waze, Quora, and more. Understand the social app lifecycle, optimize for installs, and implement targeted advertising techniques. Discover how to use personal content, re-engagement emails, and location-based push notifications to keep users coming back to your app.

Syllabus

Intro
The Social App Lifecycle
Mobile App Install Ads
Find the right customers
Optimize for Installs
Use the Facebook SDK to log installs
Target only new users
See install insights
Mobile Measurement Partners
Get Started
Case study: Runkeeper
Case study: TripAdvisor
It's more fun with friends
Case study: Waze
Bring them back with personal content
Re-engagement email: Quora
Page Post re-engagment: Upworthy
Location-based push: Green Bay Packers

Taught by

Meta Developers

Reviews

3.7 rating, based on 3 Class Central reviews

Start your review of Getting New Users and Keeping Them Engaged

  • Profile image for Eryk Jank
    Eryk Jank
    The course was amazing and very well organized. The materials were easy to understand, and the lessons were engaging. I gained valuable knowledge and practical skills that will definitely help me in the future.
  • Avinash.R
    I took the course *“Getting New Users and Keeping Them Engaged”* and it was very useful. The lessons explained how to bring in new users and also how to keep them active for a long time. I learned about the AARRR funnel, user journey, and why retention is more important than just acquisition. The examples from real companies made the concepts easy to understand. Simple tips like smooth onboarding, listening to feedback, and rewarding loyal users were very practical. The course was clear, engaging, and not boring. Overall, it gave me confidence to apply growth ideas in projects.
  • Profile image for Ali Rizvi
    Ali Rizvi
    Very old and nothing much new. The course or the video needs to get updated. I also felt there should be more than just a video playing from YouTube
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