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Get Found on Google for "Near Me" Searches

Steve Scott SEO via YouTube

Overview

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Learn how to dominate local search results and capture customers searching "near me" on Google in this comprehensive 80-minute training session. Master the strategies to optimize your Google Business Profile, improve local search rankings, and increase business visibility when potential customers search for services in their area. Discover why "near me" searches have exploded by over 500% in recent years, with 28% resulting in purchases and 76% of local searchers visiting businesses the same day. Explore Google's decision-making process for local search results and learn to fix your Google Business Profile with proper categories, descriptions, reviews, photos, posts, and Q&As. Understand how to create mobile-friendly websites with city-specific pages, local content, and proper geo-tagging techniques. Gain insights into optimizing for AI overviews, leveraging social media marketing for local visibility, and acquiring geo-located backlinks to strengthen your local search presence. Access 11 proven strategies that work in 2025 and beyond, covering everything from website optimization and local content generation to advanced techniques for capturing "near me" demand and winning with Google Maps integration.

Syllabus

00:00:00 Introduction
00:00:29 Your Instructor
00:02:56 Today's Agenda
00:03:41 What are "Near Me' Searches?
00:05:48 User Expectations
00:07:16 Let's Look at Some Trends
00:10:27 Three Primary Factors for "Near Me' Google Searches
00:13:28 What has Changed? and why it matters for "near me"
00:19:03 Client Near Me Searches in Last 12 months
00:20:17 Local Search Statistics
00:24:08 Utilize Your Google Business Profile GBP Listing
00:24:55 GBP: Categories
00:26:21 GBP: Descriptions
00:27:47 GBP: Reviews
00:33:09 GBP: Justifications
00:35:50 GBP: Products / Services
00:38:34 GBP: Photos
00:41:18 GBP: Posts
00:44:23 GBP: Hours
00:48:03 GBP: Q&A's
00:50:08 Your Priorities to Capture "Near Me" Demand
00:51:37 Have a Mobile Friendly Website
00:53:02 Add City/Town Specific Pages
00:55:49 Add Directions on Your Website
00:57:52 Generate Local Content
00:59:05 Other Website Additions
01:03:10 Add the Words "Near Me" to the Site
01:05:23 Optimizing for AI Overviews
01:06:29 Winning with "Ask Maps"
01:07:17 Don't Forget About Social Media Marketing
01:08:38 Geo-located Backlinks
01:09:24 Acquire Local Back Links
01:11:37 Final Thoughts
01:13:29 Upcoming Masterclass
01:14:43 Steve Scott's SEO All Stars
01:17:42 Q&A

Taught by

Steve Scott SEO

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