PowerBI Data Analyst - Create visualizations and dashboards from scratch
Gain a Splash of New Skills - Coursera+ Annual Just ₹7,999
Overview
Syllabus
00:00:00 Introduction
00:00:29 Your Instructor
00:02:56 Today's Agenda
00:03:41 What are "Near Me' Searches?
00:05:48 User Expectations
00:07:16 Let's Look at Some Trends
00:10:27 Three Primary Factors for "Near Me' Google Searches
00:13:28 What has Changed? and why it matters for "near me"
00:19:03 Client Near Me Searches in Last 12 months
00:20:17 Local Search Statistics
00:24:08 Utilize Your Google Business Profile GBP Listing
00:24:55 GBP: Categories
00:26:21 GBP: Descriptions
00:27:47 GBP: Reviews
00:33:09 GBP: Justifications
00:35:50 GBP: Products / Services
00:38:34 GBP: Photos
00:41:18 GBP: Posts
00:44:23 GBP: Hours
00:48:03 GBP: Q&A's
00:50:08 Your Priorities to Capture "Near Me" Demand
00:51:37 Have a Mobile Friendly Website
00:53:02 Add City/Town Specific Pages
00:55:49 Add Directions on Your Website
00:57:52 Generate Local Content
00:59:05 Other Website Additions
01:03:10 Add the Words "Near Me" to the Site
01:05:23 Optimizing for AI Overviews
01:06:29 Winning with "Ask Maps"
01:07:17 Don't Forget About Social Media Marketing
01:08:38 Geo-located Backlinks
01:09:24 Acquire Local Back Links
01:11:37 Final Thoughts
01:13:29 Upcoming Masterclass
01:14:43 Steve Scott's SEO All Stars
01:17:42 Q&A
Taught by
Steve Scott SEO