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Learn the fundamentals of Esri CityEngine and procedural modeling in this introductory lecture recorded at Rochester Institute of Technology. Master the basics of 3D urban modeling through Computer Generated Architecture (CGA) rule files, discovering how to transform 2D lots into complex 3D structures using procedural generation techniques. Explore essential features including object manipulation, asset integration, and scene navigation while understanding how CityEngine's automated approach differs from traditional manual modeling methods. Gain practical insights into creating large-scale urban environments efficiently, whether for real-world applications in urban planning or fictional settings in game development. Compare CityEngine's capabilities with other 3D modeling tools like Unity and ArcGIS Pro, establishing a foundation for advanced applications in 3D geospatial modeling and digital twin development.