Learn how to integrate powerful generative AI capabilities directly into SQL and ETL workflows using Databricks AI Functions in this 35-minute conference talk. Discover how to process massive amounts of unstructured enterprise data including support tickets, PDFs, emails, and product images without complex infrastructure or pipeline rewrites. Explore practical applications of state-of-the-art language models like GPT-4, Claude Sonnet 4, and Llama 4 for analyzing complex documents, classifying issues, translating content, and inspecting images within scalable, declarative, and secure workflows. Master best practices for prompt engineering, cost optimization, and error handling in production environments while examining real-world use cases that demonstrate the power of multimodal AI functions for both text and image processing at enterprise scale.