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The Art of Trade-off - Marketing Automation System Performance and Decision Making

GeeCON Conference via YouTube

Overview

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Explore the critical decision-making process behind building a high-performance marketing automation system at Allegro that processes over 25,000 incoming events in this 40-minute conference talk. Learn from real-world cases where the development team faced overwhelming challenges and had to make strategic compromises to deliver new features while overcoming significant performance bottlenecks. Discover how to navigate complex trade-offs spanning both technical architecture decisions and business requirements, gaining insights into the practical aspects of system design under pressure. Understand the methodology for evaluating competing priorities and making informed decisions when perfect solutions aren't feasible in large-scale distributed systems.

Syllabus

GeeCON 2025: Michał Gwarzynski - The Art of Trade-off

Taught by

GeeCON Conference

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