Explore the critical importance of computer ethics in a rapidly evolving digital landscape through this 16-minute conference talk from GeeCON 2023. Delve into the challenges posed by the exponential growth of machine intelligence and its implications for human comprehension and control. Examine the expanding scope of computer ethics beyond data protection, addressing the responsibilities of companies, developers, and users in the face of technological advancement. Gain insights into the significance of ethical considerations in both professional tech roles and everyday digital interactions. Learn practical steps to raise awareness and take action in promoting responsible development and use of machine intelligence, ensuring it remains aligned with human values and societal well-being.