Explore the concept of organizational culture and its deliberate crafting in this 50-minute conference talk from GeeCON 2022. Delve into the importance of asking and iterating on fundamental questions rather than focusing solely on corporate values and mission statements. Learn how to formulate and evaluate challenging inquiries that lead to the development of a powerful organizational ethos. Gain insights into a unique approach that goes beyond conventional discussions of culture, aiming to uncover more profound and impactful principles for shaping your organization's identity and practices.