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Broadening Game Audiences Through Genre Expansions

Android Developers via YouTube

Overview

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Explore how successful mobile games are expanding their audiences by incorporating mechanics from different gaming genres to boost user acquisition and monetization. Learn about the hybrid casual gaming trend and discover actionable best practices you can implement in your own game development strategy. Gain insights from real-world examples of top-performing games that have successfully broadened their appeal through strategic genre-blending approaches. Understand the key principles behind effective cross-genre mechanics integration and how these strategies can drive both player engagement and revenue growth in today's competitive mobile gaming market.

Syllabus

[Games] - Broadening audiences through expansions (Playtime 2024)

Taught by

Android Developers

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