Content Strategy and Information Architecture Workshop

This course introduces content strategy and information architecture for websites. It covers planning and developing content, organizing it into pages with sitemaps, and structuring navigation and common web components for user access.

Syllabus

Introduction: Content Strategy
Content Strategy vs. Information Architecture
What is content strategy
Information architecture
How we do it
First step: Do your prep
Second step: Brainstorm and discuss content, tone, SEO
Third step: Sort and group to pages
Fourth step: How to structure the content
The web structure tool: Site Map
The web structure: The non-fancy way
Sitemap labeling matter
Types of structure
One page vs multi-page
Common web components
Homepage: purpose and structure
Navigation: purpose and best practices
Global vs Local Navigation
Using breadcrumbs
Do you need a search function?
Hero section
Testimonials
The logo bar
Pricing table
Product page
Checkout page
Forms
Contact page
Footer
Content development process
Do the heavy lifting for them
Ask for approval
Copywriting tips
Proofread
How I do a site map
Summary