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Dive into a comprehensive 35-minute video case study exploring the process of brand strategy and identity design for a textile brand. Follow along as Rachel breaks down each step of a recent client project, from initial strategy deliverables to the final web design. Learn about gathering inspiration, creating stylescapes, sketching concepts, developing logo designs, and presenting to clients. Gain insights into file setup, style guide creation, and the iterative design process. Perfect for aspiring brand designers and freelancers looking to enhance their branding skills and understand the full scope of a professional branding project.
