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Learn how to execute a high-speed digital transformation by migrating from Ruby on Rails to Drupal 10 in just four months through this conference talk that chronicles a global fitness brand's complete platform overhaul. Discover the strategic approach used to unify event management, streamline commerce and content, and create cohesive digital experiences across multiple sites while building reusable component frameworks for long-term efficiency. Explore the challenges of managing tight deadlines, legacy system constraints, and complex registration workflows while implementing scalable, component-based architectures that support continuous optimization. Gain practical insights into parallel bug resolution strategies, shared component libraries with brand-specific customization, and synchronized quality assurance processes across multiple digital properties. Master techniques for designing unified digital experiences that transform fragmented systems into cohesive platforms, complete with personalization tools and responsive support systems. Understand how to balance accelerated migration timelines with comprehensive feature development, data migration, and the creation of sustainable frameworks that enable future scalability and performance optimization.
