From Build To Boom: Using GTM To Drive Internal Platform Adoption

This conference talk explores how to drive adoption of internal platforms using Go to Market (GTM) strategies. David Stenglein from Missing Mass, LLC and Erica Hughberg from Tetrate share practical techniques for successfully launching platforms within organizations. Learn that building the right platform is only half the battle - driving adoption requires strategic communication, stakeholder engagement, and effective user onboarding. Discover actionable strategies for platform rollout, user enablement, and feedback gathering, including gradual rollouts, targeted communication, training programs, and established feedback mechanisms. By applying product launch techniques to platform launches, gain insights on how to position and promote your internal platform as a compelling business offering that users will actually adopt.