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Explore this 23-minute conference talk from Data Science Conference Europe 2024 where Constantin Berthelier discusses the revolutionary impact of AI on game development. Learn how advancements in artificial intelligence have transformed the approach to creating non-player characters (NPCs) and building immersive game worlds. Discover how Constantin's team at Chromaway has evolved from struggling to create 1,000 unique characters just two years ago to now contemplating worlds with 10,000 or even 50,000 distinct NPCs—each with their own storylines, moods, and backgrounds. Gain insights into how these AI technologies are fundamentally reshaping the future of game development and world-building. This presentation was delivered on November 22nd at DSC EUROPE 24 in Belgrade.