Forecasting in Advertising: From Trillions of Impressions to Key Metrics - The Trade Desk Approach

Explore the challenges and solutions of forecasting in advertising through this 17-minute talk by Ed Norton and John Riddell from The Trade Desk, presented at the Data Science Festival Sandbox Sessions in 2023. Dive into the complexities of creating a system that generates forecasts in seconds and learn how The Trade Desk ensures the reliability of their forecasts for clients. Gain insights into how they tackle what Jeff Green, CEO of The Trade Desk, calls "the hardest problem in advertising." Discover the process of distilling trillions of potential impressions into a few key metrics, and understand the importance of accurate forecasting in the advertising industry. This presentation offers valuable knowledge for data scientists, advertisers, and anyone interested in the intersection of big data and marketing.