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Discover the ins and outs of TikTok for game developers in this 34-minute GDC 2023 talk. Learn how to navigate technical aspects like sharing drafts, as well as tackle broader challenges such as establishing a unique presence on the platform. Gain insights on capturing audience attention, building trust, and converting views into sales using just a smartphone. Explore strategies for content creation, audience engagement, and leveraging TikTok's features to promote your game or brand effectively. Equip yourself with practical knowledge to harness the power of this popular social media platform for your game development career or studio.
