Figma's AI Prototyping Tool Make - Demo and Deep Dive

Explore Figma's revolutionary AI prototyping tool, Make, through an exclusive 43-minute interview and demonstration with David Kossnick, Head of AI Product at Figma. Witness live demos showcasing Make's capabilities, from transforming static images into interactive solar systems to creating drawing apps and games. Discover the three key differentiators that set Make apart from other prototyping tools and gain insights into the technical architecture powering this AI system. Learn about Figma's comprehensive evaluation framework, including four distinct types of evals used to continuously improve Make's AI-generated prototypes. Understand how the internal "Great Bakeoff" competition fundamentally transformed the product development process and explore the significant product challenges encountered while building Make. Examine why prototypes have become the new gold standard in design workflows and how Figma applied lessons learned from previous AI initiatives to create a more effective tool. Get behind-the-scenes access to the technical workings of Make's AI engine and see practical demonstrations of its versatility across different application types.

Syllabus

00:00 Building the best design-to-prototype tool in the market
03:17 Demo: From static image to interactive solar system
06:05 3 ways that Make stands out from other prototyping tools
12:01 How Make actually works behind the scenes
15:21 4 types of evals to improve Make's AI prototypes
17:40 How the "Great Bakeoff" transformed the product
23:29 The biggest product challenges in building Make
27:23 Why prototypes are now the gold standard for design
35:07 How Figma learned from its past AI mistakes
40:36 Demo: Drawing apps, games, and more with Make