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In this 13-minute TED talk, neuroscientist Kris De Meyer challenges conventional wisdom about climate change action by proposing that actions drive beliefs rather than the other way around. Discover the science behind decision-making and learn practical strategies to rewire your brain to overcome inertia on significant challenges like climate change. Recorded at TED Countdown: Overcoming Dilemmas in the Green Transition on October 29, 2024, this presentation offers a fresh perspective on how to move forward when feeling paralyzed by the enormity of environmental issues.
